Honda parachute ad goes down well
by Charlie Peverett in Your car on 30.05.08
This live ad went out live on Channel 4 last night. It was LIVE. More after the jump.
Clever innit? Well, not so much clever, as well-organised. But with most car ads being slavishly over-produced, the focus on something that actually happened, rather than something that was brushed on in a post-production studio, is welcome.
The trick of broadcasting it during Come Dine With Me was also a stroke of genius. Think of all those captive dinner guests that would probably rather jump out of a plane than eat some of the grotty concoctions they get presented with.
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