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Honda parachute ad goes down well

This live ad went out live on Channel 4 last night. It was LIVE. More after the jump.

Clever innit? Well, not so much clever, as well-organised. But with most car ads being slavishly over-produced, the focus on something that actually happened, rather than something that was brushed on in a post-production studio, is welcome.
The trick [...]

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by Charlie Peverett in Your car on 30.05.08 | Leave a comment | permalink

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